Here's a list of common publishing words and phrases so that you can understand some of the jargon used in the industry. 





A payment of royalties made by the publisher to the author in advance off anticipated book sales instead of after book sales.




A representative who acts on the author's behalf to find a publisher and negotiate publishing contracts.




The person's name which appears on the front of the book. The author may have written the book, or they or their publisher may have engaged a 'ghost writer' to do the actual writing work.






The physical product of the publishing process.




Case Bound


Another name for 'hard back' binding.




A legally binding agreement between two or more parties which sets out rights and obligations, scope and term. In other words, what one person gives the other, what they get in return, covering what activities or markets and for how long.


You'll find an example contract further on in the Appendix.




Someone who has input to a book, for example an illustrator or contributing author. A contributor is usually listed in the book's official data record, unless they are a hired 'ghost writer'.




1. A single physical book, i.e. a copy of a book.


2. Text, usually on a web page or in a newspaper or magazine.




Every unique piece of writing is recognised as the work of its author who has sole rights to produce copies of his or her work. Copyright is the legal recognition of an author's right to his or her creative work.


Copy Writer


Nothing to do with copyright, a copywriter is someone who writes text for magazines, product packaging, web sites and so on. This general text is called 'copy', not to be confused with a copy of a book.


Creative Commons


A form of copyright licence where the author grants a licence for anyone to freely copy and distribute their work. This is usually restricted to non-commercial applications.






A more informal name for a contract.




A company that sits between the printer or publisher and the wholesaler. They handle distribution of book orders to either retailers or to other specialist wholesalers, such as those dealing in academic text books. A distributor might also handle imports of books into a specific country. The terms 'distributor' and 'wholesaler' are often used interchangeably. With Print On Demand, the printer usually acts as the distributor.






A service offered by publishers and independent editors to check and modify text for overall flow and readability.




Ghost writer


Someone who does the actual writing of a book, even though the author credit will go to someone else. The majority of celebrity autobiographies are written by ghost writers. Ghost writers generally receive no royalties from book sales.






The Imprint for a book is usually the publisher's name, however some publishers have different Imprints for different product ranges. An imprint is like a manufacturer's brand name for a product, so one manufacturer might have different brands for products sold in different markets or to different target audiences.




International System for Book Numbering. Every book sold anywhere in the world through the normal distribution methods needs to be identified with a unique ISBN number.






The loose printed paper cover that is often used to make hard back or case bound books look more attractive.




Literary agent


See 'Agent'.




Short for 'offset lithographic', a method of printing using metal plates which place ink onto the paper via a rubber 'offset' roller. Because of the high cost in setting up the printing plates, lithographic printing is used for large print runs, typically in the tens of thousands.






The plain text of the book as written by the author. It contains none of the page formatting required for printing as a book.




1. The gap between printed text and the edge of the paper.


2. The profit made when buying something and then selling it at a higher price.






Another name for litho printing.




Pen Name


A pen name, pseudonym or nom de plume is a name chosen by an author who doesn't want to write under their own name, perhaps to write on a subject that is different from what they are normally known for, or to avoid publicity.


Perfect Bound


Another name for 'paper back' binding.




Printed Pages, the number of pages in a book. Sometimes the actual number of pages in a book can be higher than the number of printed pages because the book is printed in blocks of pages which are sewn together in groups. This is why you will sometimes find a few blank pages at the end of a book.




Printed Paper Case, another name for a hardback book that has a full colour, printed cover.


Print on Demand


A method of book printing where an electronic copy of the book is kept on computer for printing only when an order is placed for the book.




A copy of a book which is produced to check for mistakes in either the original text or the printing process.


Proof reading


A service offered by publishers and independent proof readers to check text for mistakes. Computer spell checkers have difficulty correcting words which are spelt correctly even though them are nut the write ward for the sentence.




A company that takes an author's 'manuscript' and turns it into a 'title' or printed book.


Publishing house


A company that publishes books and other information products. Usually used to describe the large, traditional publishers.






A company which sells books. An online book shop such as Amazon works in exactly the same way as a High Street book shop.




A payment made from a publisher to an author in return for the author granting a copyright licence to the publisher.




Short run


A print run of a small number of books. The cost per printed copy is high because the set up costs are spread across fewer copies.




An important marketing tool, a book signing is an event, normally organised in partnership with a large book shop, where the author might give a talk, read some of his or her book and then sell signed copies. The most important aspect of the signing is not book sales on the day itself but the opportunity to create marketing activity around it, for example in the local press and radio.


Supply chain


The network of different companies that are required to publish, print, distribute and sell a book. A particular supply chain can be seen by following the path of a single book from source to consumer.






Another name for 'book', the word 'title' is more commonly used in the publishing and book retailing world. A consumer would normally use the word 'title' to refer to the name of a book (the title of the book), whereas a publisher or retailer would use 'title' to refer to the book itself (the title IS the book).


Title page


The first page of a book, showing the book's title, author, publisher and year of publishing.


Title page verso


The second page of a book, showing information about the book including the publisher's details, ISBN number and a copyright notice.






A company that buys books in bulk and sells them on to retailers.




Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

As a ghostwriter focusing on writing books that my clients use to promote their service businesses, I highly recommend working with Christopher Greenaway at CGW Publishing, who understands how to effectively promote business books better than most; for example, a recent client, published by CGW, found his book at the top of UK's most recommended list.

Martin Smith, Professional Writer

A skillful mix of psychology, art, method and sheer experience to help win any pitch.

Dr Ayan Panja, Presenter of BBC TV's The Health Show and Street Doctor

This is another exceptional book by an exceptional author, trainer and consultant.

Jeff Zadzilka, NLP Certified Master Practitioner

Every trainer's handbook. I recommend it to those who are open minded and eager to learn more for their benefit and of others.

Joan E. Rhodes

The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible

What a lovely book, so touching, amazing, informative, heartwarming and with a touch of sadness, but what a wonderful outcome, and also a brilliant read very well written by the Thompsons,I loved the way it gives his and hers points of view I couldn't put it down will recommend it to all my friends. A Wonderful read. Can't wait for the sequel!!

Gilly Sage

Page after page, I rediscover ideas from a completely new perspective. I highly recommend it. 

Jeff Ford, Director of Programmes, Channel FIVE

This book is full of practical and proven lean manufacturing principles and techniques. Bill's "Back to Basics" approach to lean manufacturing implementation is easy to understand and provides the foundation for a successful lean manufacturing transformation. Many companies in the process of Lean Manufacturing implementation will find an easy tool in this book.

Enrique Mora

After hearing positive remarks about this book through repeated mentions on various forums, blogs, etc., I made the purchase.

Peter Freeth has a clear writing style that feels like a relaxed conversation between the author and reader. The chapters aren't filled with unnecessary dialogue in an attempt to be overly complex. The material is very thorough, well structured and clear...and the exercises included are relevant to the material presented in the prior chapter. Hard to put down.

With about 20 NLP books on my "shelf", this is one I wish I had purchased earlier in the game.