Why would you want to write and publish a book anyway?

 

A book is something sacred and special.

Tens of thousands of years ago, only priests and royalty had access to the written word, in Sanskrit, Hieroglyphics, Cuneiform, papyrus scrolls, even cave paintings. Knowledge could be passed from generation to generation, but only by the select few who were taught the written word.

Perhaps you can remember the pleasure of being read to as a child, or you can remember your favourite childhood story books. Perhaps you can remember learning to read and write at school. It’s easy to think that every child today has the opportunity to learn this basic skill, and according to UNESCO, 81% of the world’s population is literate, yet in some countries, only 25% of the population can read and write. It is something that anyone can learn, but it is not an automatic privilege.

In developed countries such as the UK, USA, Australia and most of Europe, 99% of the population is literate. To put this in perspective, one or two of the other children in your year at school could not read and write. In the UK, with a population of around 60 Million, that means that 600,000 people cannot read and write. That’s more than the entire population of the British county of Cornwall.

The advent of the printing press made books available to more people, and the evolution of technology, from lithographic presses through to today’s digital printers, has made books more and more readily accessible for a wider audience.

Even so, the roots of books, in our history and in our own lives, make a book something precious and valuable, and to write a book confers a status and credibility that is unparalleled.

A book has to have its own worth and must stand on its own merit. To write and publish a book, it has to be good enough for someone to want to read it. Just to have a book confers a superficial level of credibility, but only a good book will receive the praise from its readers that leads to word of mouth sales and a true following for the book and its author.

If you want to express the book that is inside you, waiting to get out, then a good publisher will help you to shape your ideas and create something that you will be proud of and your readers will love.

As an author, your words connect you with your readers through space and time. Even though they may share in your ideas, many thousands of miles away and years in the future, that connection is very much in the here and now.

People have their favourite books and favourite authors. Every serious Sunday newspaper has a literature section. Annual literature festivals and high profile prizes recognise the contribution made by authors to our heritage and to our civilisation.

And all of this together means that, as an author, you will become part of that heritage and pass your valuable life experiences on to new generations.

Reviews

Jaw-droppingly simple but fabulously effective. Time Out

If you've written a book to promote your service business, you can do no better than CGW Publishing, a firm that caters to the business and book market worldwide and produces results.

Martin Smith, Professional Writer

It is rumoured that Captain John Sparrow’s wise observation… “It’s not the problem that’s the problem. The problem is your attitude about the problem. Do you understand?”… was inspired by this book. It would not surprise me.

David Hogan, former World Wide Account Director Carlsberg, Saatchi & Saatchi

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization.

Paul Colaianni

Peter's fine and nuanced way of delivering background knowledge, comparison, experience and explanations on how to measure e.g. human performance stimulates my mind to further understand myself and others in order to excel human behaviour and talent. It is indeed a very exciting and must have read when you work with people and organisations.

Sharing knowledge this detailed requires a person with a high degree of authenticity and such an open mind. It will thus require for me to also share.

Genius at Work is a huge step on my personal learning curve, and I have already excelled on my Master NLP modelling skills.

Rene Reinar Svendsen "Reinar"

Highly Recommended. Daily Mail

Every trainer's handbook. I recommend it to those who are open minded and eager to learn more for their benefit and of others.

Joan E. Rhodes

The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible