Why would you want to write and publish a book anyway?


A book is something sacred and special.

Tens of thousands of years ago, only priests and royalty had access to the written word, in Sanskrit, Hieroglyphics, Cuneiform, papyrus scrolls, even cave paintings. Knowledge could be passed from generation to generation, but only by the select few who were taught the written word.

Perhaps you can remember the pleasure of being read to as a child, or you can remember your favourite childhood story books. Perhaps you can remember learning to read and write at school. It’s easy to think that every child today has the opportunity to learn this basic skill, and according to UNESCO, 81% of the world’s population is literate, yet in some countries, only 25% of the population can read and write. It is something that anyone can learn, but it is not an automatic privilege.

In developed countries such as the UK, USA, Australia and most of Europe, 99% of the population is literate. To put this in perspective, one or two of the other children in your year at school could not read and write. In the UK, with a population of around 60 Million, that means that 600,000 people cannot read and write. That’s more than the entire population of the British county of Cornwall.

The advent of the printing press made books available to more people, and the evolution of technology, from lithographic presses through to today’s digital printers, has made books more and more readily accessible for a wider audience.

Even so, the roots of books, in our history and in our own lives, make a book something precious and valuable, and to write a book confers a status and credibility that is unparalleled.

A book has to have its own worth and must stand on its own merit. To write and publish a book, it has to be good enough for someone to want to read it. Just to have a book confers a superficial level of credibility, but only a good book will receive the praise from its readers that leads to word of mouth sales and a true following for the book and its author.

If you want to express the book that is inside you, waiting to get out, then a good publisher will help you to shape your ideas and create something that you will be proud of and your readers will love.

As an author, your words connect you with your readers through space and time. Even though they may share in your ideas, many thousands of miles away and years in the future, that connection is very much in the here and now.

People have their favourite books and favourite authors. Every serious Sunday newspaper has a literature section. Annual literature festivals and high profile prizes recognise the contribution made by authors to our heritage and to our civilisation.

And all of this together means that, as an author, you will become part of that heritage and pass your valuable life experiences on to new generations.


... packed fill of good advice in bite-sized chunks for those who want to make a stronger impact with their presentations.

The Irish Times.

Humorous and accessible - This book explains clearly how modelling can help you identify the difference that makes the difference. Really useful in a business context when what creates high performance can be counter intuitive or difficult to quantify. The author gives real examples from his consultancy experience to illustrate how NLP can have a positive impact in practice.

Catherine Noel, L&D Manager, Canon UK

When I started my NLP journey I found tons of book repeating the same few concepts in a very boring way, then suddenly I found this manual and everything became interesting and I started to be keen to know more and more. It is the perfect first step for anyone who wants to use NLP for working, coaching or just to understand better life.

Giuliano Papadia

In the fast paced environment we work in, the senior sales managers really welcomed the opportunity to spend an hour thinking about how they manage talent and can get the best from their sales teams.  The (Genius at Work) concepts were simple to grasp and apply whilst being easily overlooked!

Catherine Noel, Canon UK

Peter Freeth has a unique approach to putting theory into action. I recommend his book to Learning and Development professionals, HR managers or trainers.

Manny Richter, Human Resources Manager, Bostik

Jaw-droppingly simple but fabulously effective. Time Out

I thoroughly enjoyed the ups and downs of Trudie and Lloyd's heartwarming battle to become parents. I would recommend reading this book.

K Lawrence

The Pitching Bible is an enjoyable and thought-provoking book that is written with clarity, insight and humour. It takes you on an illuminating journey through the seven secrets of a successful business pitch. Paul Boross explains that he learned the hard way about what does and does not work when pitching. As a consequence he has used his vast and varied experience to create a book that is overflowing with practical ideas and techniques for preparing and delivering a winning pitch.

With subtlety and skill the book challenges the assumptions that the reader brings to it. To support this process Paul regularly offers questioning, reflection and information points for the reader. You are encouraged to work your way through each `secret' and reflect upon your thinking and practice in key areas of pitching. For example, when do you think a pitch actually begins? Who is vital in the process of making you win a pitch, is it you or is it your audience? How is it possible to always remain in control of your pitch? What type of language makes you more persuasive when pitching? Paul Boross offers solutions to every question that he raises. What I like about his solutions is that they are based on real-world experience and have real-world application.

This is an impressive book that actively engages you as a reader. When you finish reading The Pitching Bible you will notice that there is an eighth `secret'...buying a copy of this book will give you a competitive edge when pitching and will help you win more business. I recommend that you buy one.

Dr. Tim O'Brien

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

Boross is the boss when it comes to successful, effective, memorable pitching. Gavin Duffy, Dragon's Den Ireland