Why would you want to write and publish a book anyway?


A book is something sacred and special.

Tens of thousands of years ago, only priests and royalty had access to the written word, in Sanskrit, Hieroglyphics, Cuneiform, papyrus scrolls, even cave paintings. Knowledge could be passed from generation to generation, but only by the select few who were taught the written word.

Perhaps you can remember the pleasure of being read to as a child, or you can remember your favourite childhood story books. Perhaps you can remember learning to read and write at school. It’s easy to think that every child today has the opportunity to learn this basic skill, and according to UNESCO, 81% of the world’s population is literate, yet in some countries, only 25% of the population can read and write. It is something that anyone can learn, but it is not an automatic privilege.

In developed countries such as the UK, USA, Australia and most of Europe, 99% of the population is literate. To put this in perspective, one or two of the other children in your year at school could not read and write. In the UK, with a population of around 60 Million, that means that 600,000 people cannot read and write. That’s more than the entire population of the British county of Cornwall.

The advent of the printing press made books available to more people, and the evolution of technology, from lithographic presses through to today’s digital printers, has made books more and more readily accessible for a wider audience.

Even so, the roots of books, in our history and in our own lives, make a book something precious and valuable, and to write a book confers a status and credibility that is unparalleled.

A book has to have its own worth and must stand on its own merit. To write and publish a book, it has to be good enough for someone to want to read it. Just to have a book confers a superficial level of credibility, but only a good book will receive the praise from its readers that leads to word of mouth sales and a true following for the book and its author.

If you want to express the book that is inside you, waiting to get out, then a good publisher will help you to shape your ideas and create something that you will be proud of and your readers will love.

As an author, your words connect you with your readers through space and time. Even though they may share in your ideas, many thousands of miles away and years in the future, that connection is very much in the here and now.

People have their favourite books and favourite authors. Every serious Sunday newspaper has a literature section. Annual literature festivals and high profile prizes recognise the contribution made by authors to our heritage and to our civilisation.

And all of this together means that, as an author, you will become part of that heritage and pass your valuable life experiences on to new generations.


I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.

David Nicoll, MD Certax Accounting

Change Magic is not just another book about how to think outside the box. No check list or recipes to follow but definitely full of ideas that challenge your established routines and conventional thinking. No matter how successful you have been in the business world, a must read for all. Very inspiring book... should be given to all employees and managers at every level of the organization when they come on board.

Jean-Baptiste Gruet, VP Global Sales, Workplace Options

The Pitching Bible is the recipe for any successful business pitch. Ainsley Harriott, Celebrity Chef

Working in a dynamic environment with foreign management with differing work ethics and cultures can lead to a lack of cohesion. The Business Cohesion Model highlights the challenges that leaders face and recommends the course of action to be taken to achieve cohesion. A must read for all leaders.

Ian Price, Senior General Manager Dealer Operations, Automobile Division, Suzuki GB PLC

Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization.

Paul Colaianni

This is another exceptional book by an exceptional author, trainer and consultant.

Jeff Zadzilka, NLP Certified Master Practitioner

Peter's fine and nuanced way of delivering background knowledge, comparison, experience and explanations on how to measure e.g. human performance stimulates my mind to further understand myself and others in order to excel human behaviour and talent. It is indeed a very exciting and must have read when you work with people and organisations.

Sharing knowledge this detailed requires a person with a high degree of authenticity and such an open mind. It will thus require for me to also share.

Genius at Work is a huge step on my personal learning curve, and I have already excelled on my Master NLP modelling skills.

Rene Reinar Svendsen "Reinar"

Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life.

CNBC Bullish On Books

In the fast paced environment we work in, the senior sales managers really welcomed the opportunity to spend an hour thinking about how they manage talent and can get the best from their sales teams.  The (Genius at Work) concepts were simple to grasp and apply whilst being easily overlooked!

Catherine Noel, Canon UK

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.