Self publishing is becoming easily accessible through services such as Lulu and CreateSpace, and can offer a viable route to market for some authors.

 

If you don’t plan to publish many books then you can use self publishing services such as CreateSpace or Lulu, which is a service that sits in front of a printing company called Lightning Source. Lulu offers basic formatting, ready-made cover designs and ISBN number allocation, as well as an online book shop.

Some services charge a set up cost, others offer free set up but hide inflated printing and distribution costs, recouping their set up costs from book sales.

Self publishing means that anyone can publish a book with no critical assessment, but in reality their book doesn’t reach a significant readership through book shops, so themselves critical review process takes place at the point of sale rather than at the point of writing, editing or publishing.

If you are considering self publishing, it is important to at least have someone else proof read and edit the book, as it is very easy to overlook mistakes when you’ve been staring at text on a computer screen for hours.

Self publishing removes all barriers to entry, apart from money, so there are no quality controls or checks on books entering the market. This can leave readers with the perception that all self published books are of poor quality.

Having a publisher means that your book has been evaluated and edited to be of publishable quality, and that gives your book credibility.

Reviews

... packed fill of good advice in bite-sized chunks for those who want to make a stronger impact with their presentations.

The Irish Times.

Humorous and accessible - This book explains clearly how modelling can help you identify the difference that makes the difference. Really useful in a business context when what creates high performance can be counter intuitive or difficult to quantify. The author gives real examples from his consultancy experience to illustrate how NLP can have a positive impact in practice.

Catherine Noel, L&D Manager, Canon UK

When I started my NLP journey I found tons of book repeating the same few concepts in a very boring way, then suddenly I found this manual and everything became interesting and I started to be keen to know more and more. It is the perfect first step for anyone who wants to use NLP for working, coaching or just to understand better life.

Giuliano Papadia

In the fast paced environment we work in, the senior sales managers really welcomed the opportunity to spend an hour thinking about how they manage talent and can get the best from their sales teams.  The (Genius at Work) concepts were simple to grasp and apply whilst being easily overlooked!

Catherine Noel, Canon UK

Peter Freeth has a unique approach to putting theory into action. I recommend his book to Learning and Development professionals, HR managers or trainers.

Manny Richter, Human Resources Manager, Bostik

Jaw-droppingly simple but fabulously effective. Time Out

I thoroughly enjoyed the ups and downs of Trudie and Lloyd's heartwarming battle to become parents. I would recommend reading this book.

K Lawrence

The Pitching Bible is an enjoyable and thought-provoking book that is written with clarity, insight and humour. It takes you on an illuminating journey through the seven secrets of a successful business pitch. Paul Boross explains that he learned the hard way about what does and does not work when pitching. As a consequence he has used his vast and varied experience to create a book that is overflowing with practical ideas and techniques for preparing and delivering a winning pitch.

With subtlety and skill the book challenges the assumptions that the reader brings to it. To support this process Paul regularly offers questioning, reflection and information points for the reader. You are encouraged to work your way through each `secret' and reflect upon your thinking and practice in key areas of pitching. For example, when do you think a pitch actually begins? Who is vital in the process of making you win a pitch, is it you or is it your audience? How is it possible to always remain in control of your pitch? What type of language makes you more persuasive when pitching? Paul Boross offers solutions to every question that he raises. What I like about his solutions is that they are based on real-world experience and have real-world application.

This is an impressive book that actively engages you as a reader. When you finish reading The Pitching Bible you will notice that there is an eighth `secret'...buying a copy of this book will give you a competitive edge when pitching and will help you win more business. I recommend that you buy one.

Dr. Tim O'Brien

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

Boross is the boss when it comes to successful, effective, memorable pitching. Gavin Duffy, Dragon's Den Ireland