Self publishing is becoming easily accessible through services such as Lulu and CreateSpace, and can offer a viable route to market for some authors.


If you don’t plan to publish many books then you can use self publishing services such as CreateSpace or Lulu, which is a service that sits in front of a printing company called Lightning Source. Lulu offers basic formatting, ready-made cover designs and ISBN number allocation, as well as an online book shop.

Some services charge a set up cost, others offer free set up but hide inflated printing and distribution costs, recouping their set up costs from book sales.

Self publishing means that anyone can publish a book with no critical assessment, but in reality their book doesn’t reach a significant readership through book shops, so themselves critical review process takes place at the point of sale rather than at the point of writing, editing or publishing.

If you are considering self publishing, it is important to at least have someone else proof read and edit the book, as it is very easy to overlook mistakes when you’ve been staring at text on a computer screen for hours.

Self publishing removes all barriers to entry, apart from money, so there are no quality controls or checks on books entering the market. This can leave readers with the perception that all self published books are of poor quality.

Having a publisher means that your book has been evaluated and edited to be of publishable quality, and that gives your book credibility.


Jaw-droppingly simple but fabulously effective. Time Out

If you've written a book to promote your service business, you can do no better than CGW Publishing, a firm that caters to the business and book market worldwide and produces results.

Martin Smith, Professional Writer

It is rumoured that Captain John Sparrow’s wise observation… “It’s not the problem that’s the problem. The problem is your attitude about the problem. Do you understand?”… was inspired by this book. It would not surprise me.

David Hogan, former World Wide Account Director Carlsberg, Saatchi & Saatchi

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization.

Paul Colaianni

Peter's fine and nuanced way of delivering background knowledge, comparison, experience and explanations on how to measure e.g. human performance stimulates my mind to further understand myself and others in order to excel human behaviour and talent. It is indeed a very exciting and must have read when you work with people and organisations.

Sharing knowledge this detailed requires a person with a high degree of authenticity and such an open mind. It will thus require for me to also share.

Genius at Work is a huge step on my personal learning curve, and I have already excelled on my Master NLP modelling skills.

Rene Reinar Svendsen "Reinar"

Highly Recommended. Daily Mail

Every trainer's handbook. I recommend it to those who are open minded and eager to learn more for their benefit and of others.

Joan E. Rhodes

The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible