How do channels to market for books work?

 

The retailer is the person or company who directly sells your book to the customer; the person who actually buys the book to read themselves or perhaps as a gift.

Some authors think that by selling their book themselves from their own website, they keep the discounts that they would otherwise have to give to retailers.

Unfortunately, without the help of retailers, authors would simply never reach a big enough market to sell their book, even with the best website and Internet marketing expertise.

The mainstream, generic book retailers are so closely aligned with the mainstream, traditional publishers that many authors will not find them to be their most valuable retail channel.

Specialist book shops and retailers that have a specific interest in the subject of a book are a much better option for most authors, because the retailer’s customers are already likely to be interested in your book. All you have to do is let them know about it.

Reviews

Jaw-droppingly simple but fabulously effective. Time Out

If you've written a book to promote your service business, you can do no better than CGW Publishing, a firm that caters to the business and book market worldwide and produces results.

Martin Smith, Professional Writer

It is rumoured that Captain John Sparrow’s wise observation… “It’s not the problem that’s the problem. The problem is your attitude about the problem. Do you understand?”… was inspired by this book. It would not surprise me.

David Hogan, former World Wide Account Director Carlsberg, Saatchi & Saatchi

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization.

Paul Colaianni

Peter's fine and nuanced way of delivering background knowledge, comparison, experience and explanations on how to measure e.g. human performance stimulates my mind to further understand myself and others in order to excel human behaviour and talent. It is indeed a very exciting and must have read when you work with people and organisations.

Sharing knowledge this detailed requires a person with a high degree of authenticity and such an open mind. It will thus require for me to also share.

Genius at Work is a huge step on my personal learning curve, and I have already excelled on my Master NLP modelling skills.

Rene Reinar Svendsen "Reinar"

Highly Recommended. Daily Mail

Every trainer's handbook. I recommend it to those who are open minded and eager to learn more for their benefit and of others.

Joan E. Rhodes

The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible