Many authors dream of walking into their local book shop and seeing their own book for sale on its shelves.

 

The reality is that your book will be there for one of two reasons.

Firstly, if a major publishing house has picked up your book and is currently promoting it.

Secondly, if you have convinced the manager of the shop to hold a stock of your books.

The major book retail chains own very little of their actual shelf space – it is owned by the major publishing houses, and those publishers place the books that they want the public to buy.

Given the number of books actually in print, the chances of someone buying a particular book when they are ‘just browsing’ are tiny.

At airport book shops the problem is even more obvious – people browse for something that they will read on holiday and probably leave in the hotel room, and they will make a decision based almost entirely on product placement. The whole idea of a best seller list convinces people that a book must be worth reading and, for the majority of books, the content has been forgotten as soon as the reader’s sun tan has worn off.

Independent book shops are much more likely to hold a stock of a book if it has local interest or if the author is prepared to do some local marketing to drive customers into the shop. While the independent book shop has more control over what they stock, the principles are the same in that they will stock what they believe they can sell.

Some book shops specialise in particular markets, for example in religious, technical or local history books. If you write in a particular niche area, it’s always useful to seek out specialist book shops and ask them to hold stock.

Therefore, while a book in the High Street is a dream of most authors, it is not the most important way to market a book because, by the time someone goes into the shop to ask for your book, your marketing has already succeeded.  

Reviews

I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.

David Nicoll, MD Certax Accounting

Change Magic is not just another book about how to think outside the box. No check list or recipes to follow but definitely full of ideas that challenge your established routines and conventional thinking. No matter how successful you have been in the business world, a must read for all. Very inspiring book... should be given to all employees and managers at every level of the organization when they come on board.

Jean-Baptiste Gruet, VP Global Sales, Workplace Options

The Pitching Bible is the recipe for any successful business pitch. Ainsley Harriott, Celebrity Chef

Working in a dynamic environment with foreign management with differing work ethics and cultures can lead to a lack of cohesion. The Business Cohesion Model highlights the challenges that leaders face and recommends the course of action to be taken to achieve cohesion. A must read for all leaders.

Ian Price, Senior General Manager Dealer Operations, Automobile Division, Suzuki GB PLC

Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization.

Paul Colaianni

This is another exceptional book by an exceptional author, trainer and consultant.

Jeff Zadzilka, NLP Certified Master Practitioner

Peter's fine and nuanced way of delivering background knowledge, comparison, experience and explanations on how to measure e.g. human performance stimulates my mind to further understand myself and others in order to excel human behaviour and talent. It is indeed a very exciting and must have read when you work with people and organisations.

Sharing knowledge this detailed requires a person with a high degree of authenticity and such an open mind. It will thus require for me to also share.

Genius at Work is a huge step on my personal learning curve, and I have already excelled on my Master NLP modelling skills.

Rene Reinar Svendsen "Reinar"

Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life.

CNBC Bullish On Books

In the fast paced environment we work in, the senior sales managers really welcomed the opportunity to spend an hour thinking about how they manage talent and can get the best from their sales teams.  The (Genius at Work) concepts were simple to grasp and apply whilst being easily overlooked!

Catherine Noel, Canon UK

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.