Many authors dream of walking into their local book shop and seeing their own book for sale on its shelves.

 

The reality is that your book will be there for one of two reasons.

Firstly, if a major publishing house has picked up your book and is currently promoting it.

Secondly, if you have convinced the manager of the shop to hold a stock of your books.

The major book retail chains own very little of their actual shelf space – it is owned by the major publishing houses, and those publishers place the books that they want the public to buy.

Given the number of books actually in print, the chances of someone buying a particular book when they are ‘just browsing’ are tiny.

At airport book shops the problem is even more obvious – people browse for something that they will read on holiday and probably leave in the hotel room, and they will make a decision based almost entirely on product placement. The whole idea of a best seller list convinces people that a book must be worth reading and, for the majority of books, the content has been forgotten as soon as the reader’s sun tan has worn off.

Independent book shops are much more likely to hold a stock of a book if it has local interest or if the author is prepared to do some local marketing to drive customers into the shop. While the independent book shop has more control over what they stock, the principles are the same in that they will stock what they believe they can sell.

Some book shops specialise in particular markets, for example in religious, technical or local history books. If you write in a particular niche area, it’s always useful to seek out specialist book shops and ask them to hold stock.

Therefore, while a book in the High Street is a dream of most authors, it is not the most important way to market a book because, by the time someone goes into the shop to ask for your book, your marketing has already succeeded.  

Reviews

... packed fill of good advice in bite-sized chunks for those who want to make a stronger impact with their presentations.

The Irish Times.

Humorous and accessible - This book explains clearly how modelling can help you identify the difference that makes the difference. Really useful in a business context when what creates high performance can be counter intuitive or difficult to quantify. The author gives real examples from his consultancy experience to illustrate how NLP can have a positive impact in practice.

Catherine Noel, L&D Manager, Canon UK

When I started my NLP journey I found tons of book repeating the same few concepts in a very boring way, then suddenly I found this manual and everything became interesting and I started to be keen to know more and more. It is the perfect first step for anyone who wants to use NLP for working, coaching or just to understand better life.

Giuliano Papadia

In the fast paced environment we work in, the senior sales managers really welcomed the opportunity to spend an hour thinking about how they manage talent and can get the best from their sales teams.  The (Genius at Work) concepts were simple to grasp and apply whilst being easily overlooked!

Catherine Noel, Canon UK

Peter Freeth has a unique approach to putting theory into action. I recommend his book to Learning and Development professionals, HR managers or trainers.

Manny Richter, Human Resources Manager, Bostik

Jaw-droppingly simple but fabulously effective. Time Out

I thoroughly enjoyed the ups and downs of Trudie and Lloyd's heartwarming battle to become parents. I would recommend reading this book.

K Lawrence

The Pitching Bible is an enjoyable and thought-provoking book that is written with clarity, insight and humour. It takes you on an illuminating journey through the seven secrets of a successful business pitch. Paul Boross explains that he learned the hard way about what does and does not work when pitching. As a consequence he has used his vast and varied experience to create a book that is overflowing with practical ideas and techniques for preparing and delivering a winning pitch.

With subtlety and skill the book challenges the assumptions that the reader brings to it. To support this process Paul regularly offers questioning, reflection and information points for the reader. You are encouraged to work your way through each `secret' and reflect upon your thinking and practice in key areas of pitching. For example, when do you think a pitch actually begins? Who is vital in the process of making you win a pitch, is it you or is it your audience? How is it possible to always remain in control of your pitch? What type of language makes you more persuasive when pitching? Paul Boross offers solutions to every question that he raises. What I like about his solutions is that they are based on real-world experience and have real-world application.

This is an impressive book that actively engages you as a reader. When you finish reading The Pitching Bible you will notice that there is an eighth `secret'...buying a copy of this book will give you a competitive edge when pitching and will help you win more business. I recommend that you buy one.

Dr. Tim O'Brien

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

Boross is the boss when it comes to successful, effective, memorable pitching. Gavin Duffy, Dragon's Den Ireland