Many authors dream of walking into their local book shop and seeing their own book for sale on its shelves.

 

The reality is that your book will be there for one of two reasons.

Firstly, if a major publishing house has picked up your book and is currently promoting it.

Secondly, if you have convinced the manager of the shop to hold a stock of your books.

The major book retail chains own very little of their actual shelf space – it is owned by the major publishing houses, and those publishers place the books that they want the public to buy.

Given the number of books actually in print, the chances of someone buying a particular book when they are ‘just browsing’ are tiny.

At airport book shops the problem is even more obvious – people browse for something that they will read on holiday and probably leave in the hotel room, and they will make a decision based almost entirely on product placement. The whole idea of a best seller list convinces people that a book must be worth reading and, for the majority of books, the content has been forgotten as soon as the reader’s sun tan has worn off.

Independent book shops are much more likely to hold a stock of a book if it has local interest or if the author is prepared to do some local marketing to drive customers into the shop. While the independent book shop has more control over what they stock, the principles are the same in that they will stock what they believe they can sell.

Some book shops specialise in particular markets, for example in religious, technical or local history books. If you write in a particular niche area, it’s always useful to seek out specialist book shops and ask them to hold stock.

Therefore, while a book in the High Street is a dream of most authors, it is not the most important way to market a book because, by the time someone goes into the shop to ask for your book, your marketing has already succeeded.  

Reviews

Jaw-droppingly simple but fabulously effective. Time Out

If you've written a book to promote your service business, you can do no better than CGW Publishing, a firm that caters to the business and book market worldwide and produces results.

Martin Smith, Professional Writer

It is rumoured that Captain John Sparrow’s wise observation… “It’s not the problem that’s the problem. The problem is your attitude about the problem. Do you understand?”… was inspired by this book. It would not surprise me.

David Hogan, former World Wide Account Director Carlsberg, Saatchi & Saatchi

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization.

Paul Colaianni

Peter's fine and nuanced way of delivering background knowledge, comparison, experience and explanations on how to measure e.g. human performance stimulates my mind to further understand myself and others in order to excel human behaviour and talent. It is indeed a very exciting and must have read when you work with people and organisations.

Sharing knowledge this detailed requires a person with a high degree of authenticity and such an open mind. It will thus require for me to also share.

Genius at Work is a huge step on my personal learning curve, and I have already excelled on my Master NLP modelling skills.

Rene Reinar Svendsen "Reinar"

Highly Recommended. Daily Mail

Every trainer's handbook. I recommend it to those who are open minded and eager to learn more for their benefit and of others.

Joan E. Rhodes

The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible