DIY and Self Serve Market Research

 

Do Your Own Online Surveys by Neil CaryISBN 978-1-908293-30-5

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Online research has become the survey method of choice for many professional market researchers, and there has been a staggering increase in the number of survey tools available to support this.

Reliable online surveys are no longer the preserve of corporations and market research consultants - with the help of this book, anyone can conduct reliable, effective online surveys.

Neil Cary shares his comprehensive insights into every stage of the process of conducting online surveys and analysing the results. 

With practical tips based on the expertise and practice of professional online researchers, you will develop a clear understanding of how to create successful online surveys. 

  • Planning and designing questionnaires
  • Sample sizes and audiences
  • Survey scripting
  • Using online consumer panels
  • Reporting and analysing data
  • Get interactive support from videos and learning exercises
  • Follow step by step guides for creating online questionnaires
  • Understand key concepts used by market researchers
  • Access comprehensive resources and example questionnaires
  • Practice scripting your surveys for free with Surveygoo.com

 

 

Reviews

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

The Pitching Bible is the recipe for any successful business pitch. Ainsley Harriott, Celebrity Chef

I have seen Paul Boross in action and marvelled at the effect his presentation techniques have on an audience. His book, The Pitching Bible, in a simple, straightforward way makes one think hard about the art of presenting; it isn't just a matter of standing up and doing it. Mr Boross explains in crystal clear terms the dynamics between Presenter and Audience and how the presenter, you, can Seize The Day. If Presenting or Pitching fills you with fear and loathing but you've got to do it, or you just want techniques on how to improve your already sparkling performance, this is the book for you. Highly recommended.

Stephen Price, Writer, Broadcaster and Media Strategist

Business cohesion, competitiveness and the value of the ‘Brand Offering’ are very applicable in the public and charity sectors and Roger Payne spells it out in his succinct and readable book. Readership should spread far beyond the commercial world.

Major General David Burden CB CVO CBE former Military Secretary and Receiver General Westminster Abbey

This is another exceptional book by an exceptional author, trainer and consultant.

Jeff Zadzilka, NLP Certified Master Practitioner

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

Change Magic is not just another book about how to think outside the box. No check list or recipes to follow but definitely full of ideas that challenge your established routines and conventional thinking. No matter how successful you have been in the business world, a must read for all. Very inspiring book... should be given to all employees and managers at every level of the organization when they come on board.

Jean-Baptiste Gruet, VP Global Sales, Workplace Options

If I wanted to read a book that would help me triumph over adversity, this would be it. So often this type of book can be maudling, but this one tells you in simple terms that if you set your mind to something you CAN do it (my capitals, not those of the authors). It reminded me of Jeffrey Archer's first book - the story of his own determination to triumph over bankruptcy - "Not A Penny More, Not A Penny Less". I say that, not because the authors' own experiences were in any way similar to his. But because in their own way, in their very different social situation, they did it too. Well done to them - and thanks for the read!

Michael Goulding

Paul knows the subject inside out and understands that every great manager needs to slow down sometimes in order to go faster in the long run.

Carl Honoré, bestselling author of ‘In Praise of Slow’

Highly Recommended!

Paul Colaianni