The plain, simple, sensible approach to selling - equally valuable for both product and service sales.

9780956535856b

ISBN 978-0-9565358-56

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Spend more than a few minutes on social media and you'll be tripping over sales gurus who promise to make you rich through their secrets of success. Why is this book any different? For a start, Peter Freeth doesn't promise to make you rich. Secondly, Peter isn't some ivory tower based sales guru writing about what only worked for him. You know the type. "Do what I used to do and you'll be as awesome as I was". Peter is sharing the simple, straightforward best practices of all the best sales people he's worked with in over 30 years in business. That's a lot of sales people.

"What you have to do is make sure you’re doing the right things at the right times. Some sales people stick rigidly to the ‘sales cycle’, others say that they’re a creative, dynamic, responsive sales virtuoso who likes to be flexible. In other words, they have no plan and are working reactively, which means the customer is calling the shots, which means they’ll never be in control of the deal. The best sales people I’ve ever met are also the most organised, methodical, analytical people I’ve ever met."

If you want to get yourself organised, if you want to discover the simple, methodical, analytical approach to selling then forget the other gurus and their secrets - this is the book for you.

And if you just want to cut to the chase and learn the secret to being a great sales person then here it is: make sure you’re doing the right things at the right times. The trick is to know what the right thing is, and to figure out when the right time is.

The answers are in this book, of course.

Reviews

Jaw-droppingly simple but fabulously effective. Time Out

CGW Publishing took us seriously right from the offset, and we have had the best guidance and help you could possibly imagine. We've never done anything like this before and we never in our wildest dreams believed we'd ever write a book, but hey we did and then the search began for a professional to jump onboard and advise us and that's exactly what our publishers have done. Christopher is not only knowledgeable but he can read our minds, he knows what is needed and his suggestions have always been brilliant.

Trudie and Lloyd Thompson, authors of Dreams Do Come True

Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life.

CNBC Bullish On Books

There are few books that help you maximize your company's resources to the fullest. Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization. The chapter on modelling gives you specific techniques for replicating high performance, while learning about "metaprograms" will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

This book cuts through the smoke and mirrors and delivers a very simple fictional story that anyone who works in manufacturing can relate to and at the same time gives you a very simplified explanation as to how to improve your situation. A great little book, read it in one sitting.

Sean Butler

Good enough to be a beach read.

David Lyle, CEO - National Geographic Channels

The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

It is rumoured that Captain John Sparrow’s wise observation… “It’s not the problem that’s the problem. The problem is your attitude about the problem. Do you understand?”… was inspired by this book. It would not surprise me.

David Hogan, former World Wide Account Director Carlsberg, Saatchi & Saatchi