The Business Cohesion Model is a structure for developing your brand and business model, aligning people and teams within the brand to drive high performance and business success.

The Business Cohesion Model

ISBN 978-1-908293-25-1

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The Business Cohesion Model is a concept based on the basic premise that no individual is perfect. Thus, all organisations are made up of imperfect people. The imperfections vary and have different effects on the performance of the business. The aim of The Business Cohesion Model is to minimise these organisational imperfections by aligning people and teams within the brand.

If you agree with the imperfection argument, then you have taken the first step in addressing what is necessary for an organisation to achieve optimum brand performance. Everybody, irrespective of their position or status, has a duty and responsibility to develop, deliver and sustain the brand offering of the business.

The Business Cohesion Model takes you through a sequence of topics, each encouraging you to think about the different issues that face your business. It will challenge and test any preconceived beliefs, values and operational standards, so be prepared, and willing, to follow your instincts as you develop your own ideas and your own Business Cohesion.

Reviews

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

Actionable insights and usual compelling writing. Peter Freeth has a talent to involve the reader and give in a compelling way concepts and knowledge. This book really helps in the practice of modelling and it was a relevant step forward in my NLP practice. If you are serious on NLP you cannot miss this.

Giuliano Papadia

Peter's fine and nuanced way of delivering background knowledge, comparison, experience and explanations on how to measure e.g. human performance stimulates my mind to further understand myself and others in order to excel human behaviour and talent. It is indeed a very exciting and must have read when you work with people and organisations.

Sharing knowledge this detailed requires a person with a high degree of authenticity and such an open mind. It will thus require for me to also share.

Genius at Work is a huge step on my personal learning curve, and I have already excelled on my Master NLP modelling skills.

Rene Reinar Svendsen "Reinar"

It is a great book. One of the best related to NLP and learning.

Fausto Izcaray, Ph.D.

The Pitching Bible presents a very clear and easy to follow method for taking your pitch and refining it to ensure every possibility that's under your control is covered. Crucially, it doesn't 'dumb down' its approach or tell you what to say - so you still have to work at developing your pitch.

Paul Heaney

CGW Publishing took us seriously right from the offset, and we have had the best guidance and help you could possibly imagine. We've never done anything like this before and we never in our wildest dreams believed we'd ever write a book, but hey we did and then the search began for a professional to jump onboard and advise us and that's exactly what our publishers have done. Christopher is not only knowledgeable but he can read our minds, he knows what is needed and his suggestions have always been brilliant.

Trudie and Lloyd Thompson, authors of Dreams Do Come True

Highly Recommended. Daily Mail

CGW Publishing have been professional and thorough, delivering a quality product quickly and efficiently. They saved us months of work in understanding the many mysteries around getting a book ready for print, going above and beyond in the graphics work, proofing editing and both text and eBook formatting. We remain very grateful to them for all their hard work.

Ronna Smithrim & Christopher Oliphant, authors of Accepting the Radical

After hearing positive remarks about this book through repeated mentions on various forums, blogs, etc., I made the purchase.

Peter Freeth has a clear writing style that feels like a relaxed conversation between the author and reader. The chapters aren't filled with unnecessary dialogue in an attempt to be overly complex. The material is very thorough, well structured and clear...and the exercises included are relevant to the material presented in the prior chapter. Hard to put down.

With about 20 NLP books on my "shelf", this is one I wish I had purchased earlier in the game.

Simplyhere

The Pitching Bible is the recipe for any successful business pitch. Ainsley Harriott, Celebrity Chef