Mcommerce is quickly gaining traction, with many recent surveys predicting that growth to continue. However, for many organisations, it is little understood.

mcommerce by Rupert Potter

ISBN 978-1-908293-27-5

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For example, what is the difference between mcommerce and ‘ecommerce on a mobile device’? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet?

Too many organisations are trying to develop and implement an mcommerce strategy without an understanding of the basic building blocks, and they are being left behind by those who already have an effective strategy in place.

This book will help anyone in any organisation that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, IT professionals will benefit by understanding what their technology must achieve and why. 

The author is a genuine practitioner. In this book he breaks mcommerce down into its fundamental components and offers a practical guide to developing and implementing a successful mcommerce strategy.

Visit the author's website: www.paythru.com

 

Reviews

Jaw-droppingly simple but fabulously effective. Time Out

CGW Publishing took us seriously right from the offset, and we have had the best guidance and help you could possibly imagine. We've never done anything like this before and we never in our wildest dreams believed we'd ever write a book, but hey we did and then the search began for a professional to jump onboard and advise us and that's exactly what our publishers have done. Christopher is not only knowledgeable but he can read our minds, he knows what is needed and his suggestions have always been brilliant.

Trudie and Lloyd Thompson, authors of Dreams Do Come True

Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life.

CNBC Bullish On Books

There are few books that help you maximize your company's resources to the fullest. Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization. The chapter on modelling gives you specific techniques for replicating high performance, while learning about "metaprograms" will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

This book cuts through the smoke and mirrors and delivers a very simple fictional story that anyone who works in manufacturing can relate to and at the same time gives you a very simplified explanation as to how to improve your situation. A great little book, read it in one sitting.

Sean Butler

Good enough to be a beach read.

David Lyle, CEO - National Geographic Channels

The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

It is rumoured that Captain John Sparrow’s wise observation… “It’s not the problem that’s the problem. The problem is your attitude about the problem. Do you understand?”… was inspired by this book. It would not surprise me.

David Hogan, former World Wide Account Director Carlsberg, Saatchi & Saatchi