Mcommerce is quickly gaining traction, with many recent surveys predicting that growth to continue. However, for many organisations, it is little understood.

mcommerce by Rupert Potter

ISBN 978-1-908293-27-5

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For example, what is the difference between mcommerce and ‘ecommerce on a mobile device’? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet?

Too many organisations are trying to develop and implement an mcommerce strategy without an understanding of the basic building blocks, and they are being left behind by those who already have an effective strategy in place.

This book will help anyone in any organisation that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, IT professionals will benefit by understanding what their technology must achieve and why. 

The author is a genuine practitioner. In this book he breaks mcommerce down into its fundamental components and offers a practical guide to developing and implementing a successful mcommerce strategy.

Visit the author's website: www.paythru.com

 

Reviews

When I was looking for a publisher, it was important for me to find one that specialised in business and psychology books so that they could help me hone The Pitching Bible for the right market. Not only was Christopher Greenaway the perfect editor but his team managed the whole involved process of getting the book to market with dedication and professionalism.

Since publication, the CGW team's focus, creativity and service business expertise has continued unabated and has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.

Paul Boross, The Pitch Doctor & author of The Pitching Bible

The explanations about the concepts of NLP are easy to understand and the examples are helpful. I have read other books and until now this is the best for practitioners.

Rogerio Leme

I have received the book 'Unsticker' by Peter Freeth Expert in High Performers, Author, Coach. It's amazing book. It has tons of questions to make me powerful problem solver. The questions are easy to understand and very helpful to be more creative. A question on each page make this book unique. One of the coolest thing about this book is that you don't need to read from the begining to end. You can pick up any 2-5 pages (2-5 questions) and they are good enough to solve your problems. Almost everyone should have this book with them all the time. Much recommended.

Mayur Bardolia, Lecturer at Dept. Of HRD at VNSG University

Every trainer's handbook. I recommend it to those who are open minded and eager to learn more for their benefit and of others.

Joan E. Rhodes

One thing is for sure, you will greatly ImprovYourPitch with The Pitching Bible.

Neil Mullarkey, Director at ImprovYourBiz and Co-founder of The Comedy Store Players

Job hunting is not what it used to be and you need to keep up to date if you want to have the best chance of getting the job you want. This is a great little book...lots of practical advice and tips a must for anyone looking for a job ....very current, highly recommend it! You could even have it with you while you are waiting to be interviewed, all the advice is short, sweet and to the point!

Brian Colbert

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

... packed fill of good advice in bite-sized chunks for those who want to make a stronger impact with their presentations.

The Irish Times.

There are few books that help you maximize your company's resources to the fullest. Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization. The chapter on modelling gives you specific techniques for replicating high performance, while learning about "metaprograms" will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

Humorous and accessible - This book explains clearly how modelling can help you identify the difference that makes the difference. Really useful in a business context when what creates high performance can be counter intuitive or difficult to quantify. The author gives real examples from his consultancy experience to illustrate how NLP can have a positive impact in practice.

Catherine Noel, L&D Manager, Canon UK