In Choosing a CRM Vendor, Andrew Schultz shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.

ISBN 978-1-908293-07-7

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Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.

With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.

In this book, Andrew Schultz shares his expertise on the following subjects:

  • CRM: The Illusion and the Reality
  • The Fall of the Biggest CRM Vendor in the World
  • The 3 Pillars of CRM
  • Finding a Solution
  • Choosing a Vendor

Having led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer needs, Andrew Schultz is a solution architect with deep experience in understanding customer requirements and mapping those requirements to CRM functionality. 

Reviews

Paul Boross' Pitching Bible is a must for entrepreneurs. Crammed full of useful tactics to maximise communication and the psychology involved in the successful pitch, it's a confidence booster and an entertaining read too.

Trish Gant

Peter Freeth has a unique approach to putting theory into action. I recommend his book to Learning and Development professionals, HR managers or trainers.

Manny Richter, Human Resources Manager, Bostik

After hearing positive remarks about this book through repeated mentions on various forums, blogs, etc., I made the purchase.

Peter Freeth has a clear writing style that feels like a relaxed conversation between the author and reader. The chapters aren't filled with unnecessary dialogue in an attempt to be overly complex. The material is very thorough, well structured and clear...and the exercises included are relevant to the material presented in the prior chapter. Hard to put down.

With about 20 NLP books on my "shelf", this is one I wish I had purchased earlier in the game.

Simplyhere

I have received the book 'Unsticker' by Peter Freeth Expert in High Performers, Author, Coach. It's amazing book. It has tons of questions to make me powerful problem solver. The questions are easy to understand and very helpful to be more creative. A question on each page make this book unique. One of the coolest thing about this book is that you don't need to read from the begining to end. You can pick up any 2-5 pages (2-5 questions) and they are good enough to solve your problems. Almost everyone should have this book with them all the time. Much recommended.

Mayur Bardolia, Lecturer at Dept. Of HRD at VNSG University

Job hunting is not what it used to be and you need to keep up to date if you want to have the best chance of getting the job you want. This is a great little book...lots of practical advice and tips a must for anyone looking for a job ....very current, highly recommend it! You could even have it with you while you are waiting to be interviewed, all the advice is short, sweet and to the point!

Brian Colbert

Couldn't put this book down. Well worth reading , Funny, witty, full of emotion, an experience to treasure. One can learn so much from this book, that a family's love and perseverance can conquer that which seems insurmountable. Many thanks to the Authors.

J M Swarbrick

Boross is the boss when it comes to successful, effective, memorable pitching. Gavin Duffy, Dragon's Den Ireland

I have seen Paul Boross in action and marvelled at the effect his presentation techniques have on an audience. His book, The Pitching Bible, in a simple, straightforward way makes one think hard about the art of presenting; it isn't just a matter of standing up and doing it. Mr Boross explains in crystal clear terms the dynamics between Presenter and Audience and how the presenter, you, can Seize The Day. If Presenting or Pitching fills you with fear and loathing but you've got to do it, or you just want techniques on how to improve your already sparkling performance, this is the book for you. Highly recommended.

Stephen Price, Writer, Broadcaster and Media Strategist

Working in a dynamic environment with foreign management with differing work ethics and cultures can lead to a lack of cohesion. The Business Cohesion Model highlights the challenges that leaders face and recommends the course of action to be taken to achieve cohesion. A must read for all leaders.

Ian Price, Senior General Manager Dealer Operations, Automobile Division, Suzuki GB PLC

Genius At Work ... will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni