In Choosing a CRM Vendor, Andrew Schultz shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.

ISBN 978-1-908293-07-7

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Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.

With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.

In this book, Andrew Schultz shares his expertise on the following subjects:

  • CRM: The Illusion and the Reality
  • The Fall of the Biggest CRM Vendor in the World
  • The 3 Pillars of CRM
  • Finding a Solution
  • Choosing a Vendor

Having led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer needs, Andrew Schultz is a solution architect with deep experience in understanding customer requirements and mapping those requirements to CRM functionality. 

Reviews

I thoroughly enjoyed the ups and downs of Trudie and Lloyd's heartwarming battle to become parents. I would recommend reading this book.

K Lawrence

For any business manager or owner who has ignored the importance of fostering a culture within their organization that is closely aligned with the goals, values and vision of their company, Roger's book is a must read.

Mike Burgess, Director of Client Services and Corporate Marketing, InVision Communications, San Francisco, USA.

Highly Recommended. Daily Mail

Genius At Work ... will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

The Pitching Bible presents a very clear and easy to follow method for taking your pitch and refining it to ensure every possibility that's under your control is covered. Crucially, it doesn't 'dumb down' its approach or tell you what to say - so you still have to work at developing your pitch.

Paul Heaney

I have a large library of NLP books and find most of them repeating the same things over and over with slight differences. Your book, however, presents the information in a fresh and new way of writing that brings back the excitement of learning NLP modelling and applications. I have seldom been WOWed by NLP books after I attended the Master Prac Track of training other than the Turtles All the Way Down book by Grinder and DeLozier. Your Master Prac book has been full of one AHA after another. Your explanations are more effective and instructional than any others I've read .... and I've read most of them. I know of no NLP organization that has expressed such a thorough knowledge and been able to adequately express it as you have.This is another exceptional book by an exceptional author, trainer and consultant.

Jeff Zadzilka, NLP Certified Master Practitioner (Classic & New Code), Copywriter for the Self-Help & Training Industry, Former Course Developer & Training Professional

Page after page, I rediscover ideas from a completely new perspective. I highly recommend it. 

Jeff Ford, Director of Programmes, Channel FIVE

I bought Back to Basics to introduce Lean concepts and culture in our mfg facility and had key team members read it. They found it easy to read easy to understand, sparking great discussion within our team. There is now enthusiasm for change where we once had apathy. A great tool for helping us move forward!

Jim Rich

One thing is for sure, you will greatly ImprovYourPitch with The Pitching Bible.

Neil Mullarkey, Director at ImprovYourBiz and Co-founder of The Comedy Store Players

Paul Boross, the business world’s Derren Brown. Daily Telegraph