Writing your book is just the first step in the journey, and book sales depend on readers knowing about your book and wanting to find out more by buying it.

 

We promote every book that we publish wherever we can, and we also have some options for authors who want to give their book - and their business - an extra publicity boost.

For every book that we publish, we:

  1. Write and distribute a press release to announce the book's launch
  2. Announce the book on our blog which is syndicated to other blog sites and directories
  3. Give the author ongoing advice and support about marketing their book and their business
  4. Seek out opportunities to promote the book on other sites, in the mainstream media and via social media
  5. Target relevant industry magazines for reviews and feature articles

Marketing a book and establishing a solid readership can be a long road, and some authors prefer to take a short cut with our PR packages.

Extended Campaign

Cost: £2,000

With this 12 week campaign we:

  1. Create multiple angles to promote the book
  2. Write 2 press releases – 1 for radio and TV interviews, 1 for the press
  3. Draw up extensive media lists
  4. Pitch to the target media
  5. Liaise with journalists to set up interviews, extracts, reviews and reader offers
  6. Follow up any review copy requests
  7. Monitor the media for 3 months

Short Campaign

Cost: £1,300

In this 6 week campaign we:

  1. Identify the best angle to promote the book
  2. Write an engaging book release
  3. Draw up an extensive media list
  4. Pitch to the target media
  5. Liaise with journalists to set up interviews and extracts, reviews and reader offers
  6. Follow up any review copy requests within the duration of the campaign
  7. Compile a full report at the end of the campaign including handover of ongoing media interest

DIY PR Pack

Cost: £450

In this DIY campaign, we:

  1. Write your press release
  2. Send you the release along with a list of at least 20 named media contacts in regional & national media
  3. Provide advice to help you send your release and follow up
  4. Budget PR Boost

Cost: £750

In this 2 week campaign we:

  1. Write press Release with 1 round of amends
  2. Send to your target media (at least 50 media outlets)
  3. Work with you to create a list of suggested article titles for by-lined articles
  4. Pitch the release to the media
  5. Pitch your suggested by-lined articles to the media
  6. Compile list of review copies, by-lined article requests, interviews
  7. At the end of the two weeks, we will pass on the details of the journalists who have requested review copies/interviews and articles so you can submit and follow up

 

Reviews

There are few books that help you maximize your company's resources to the fullest. Highly Recommended!

Paul Colaianni

The Pitching Bible is an enjoyable and thought-provoking book that is written with clarity, insight and humour. It takes you on an illuminating journey through the seven secrets of a successful business pitch. Paul Boross explains that he learned the hard way about what does and does not work when pitching. As a consequence he has used his vast and varied experience to create a book that is overflowing with practical ideas and techniques for preparing and delivering a winning pitch.

With subtlety and skill the book challenges the assumptions that the reader brings to it. To support this process Paul regularly offers questioning, reflection and information points for the reader. You are encouraged to work your way through each `secret' and reflect upon your thinking and practice in key areas of pitching. For example, when do you think a pitch actually begins? Who is vital in the process of making you win a pitch, is it you or is it your audience? How is it possible to always remain in control of your pitch? What type of language makes you more persuasive when pitching? Paul Boross offers solutions to every question that he raises. What I like about his solutions is that they are based on real-world experience and have real-world application.

This is an impressive book that actively engages you as a reader. When you finish reading The Pitching Bible you will notice that there is an eighth `secret'...buying a copy of this book will give you a competitive edge when pitching and will help you win more business. I recommend that you buy one.

Dr. Tim O'Brien

Paul Boross' Pitching Bible is a must for entrepreneurs. Crammed full of useful tactics to maximise communication and the psychology involved in the successful pitch, it's a confidence booster and an entertaining read too.

Trish Gant

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

I have seen Paul Boross in action and marvelled at the effect his presentation techniques have on an audience. His book, The Pitching Bible, in a simple, straightforward way makes one think hard about the art of presenting; it isn't just a matter of standing up and doing it. Mr Boross explains in crystal clear terms the dynamics between Presenter and Audience and how the presenter, you, can Seize The Day. If Presenting or Pitching fills you with fear and loathing but you've got to do it, or you just want techniques on how to improve your already sparkling performance, this is the book for you. Highly recommended.

Stephen Price, Writer, Broadcaster and Media Strategist

It is rumoured that Captain John Sparrow’s wise observation… “It’s not the problem that’s the problem. The problem is your attitude about the problem. Do you understand?”… was inspired by this book. It would not surprise me.

David Hogan, former World Wide Account Director Carlsberg, Saatchi & Saatchi

Good enough to be a beach read.

David Lyle, CEO - National Geographic Channels

The Pitching Bible presents a very clear and easy to follow method for taking your pitch and refining it to ensure every possibility that's under your control is covered. Crucially, it doesn't 'dumb down' its approach or tell you what to say - so you still have to work at developing your pitch.

Paul Heaney

Coaching Excellence - A straightforward, no holds barred guide to the steps to coaching mastery. As well as boiling down the real keys to an effective coaching session, it also explores the behaviours that coaches sometimes have that hold them back from making a real difference. A powerful read from start to finish, and a book that I'm revisiting constantly to help refine my skills and push through the fear, whoever's fear it happens to be.

Matt Hatson

A wealth of new insights and ideas, Change Magic represents a different approach so that you can take away your own unique interpretations and apply them into the real world of organisational change.

Peter Harty, MD, Innervision Performance Coaching