Writing your book is just the first step in the journey, and book sales depend on readers knowing about your book and wanting to find out more by buying it.

 

We promote every book that we publish wherever we can, and we also have some options for authors who want to give their book - and their business - an extra publicity boost.

For every book that we publish, we:

  1. Write and distribute a press release to announce the book's launch
  2. Announce the book on our blog which is syndicated to other blog sites and directories
  3. Give the author ongoing advice and support about marketing their book and their business
  4. Seek out opportunities to promote the book on other sites, in the mainstream media and via social media
  5. Target relevant industry magazines for reviews and feature articles

Marketing a book and establishing a solid readership can be a long road, and some authors prefer to take a short cut with our PR packages.

Extended Campaign

Cost: £2,000

With this 12 week campaign we:

  1. Create multiple angles to promote the book
  2. Write 2 press releases – 1 for radio and TV interviews, 1 for the press
  3. Draw up extensive media lists
  4. Pitch to the target media
  5. Liaise with journalists to set up interviews, extracts, reviews and reader offers
  6. Follow up any review copy requests
  7. Monitor the media for 3 months

Short Campaign

Cost: £1,300

In this 6 week campaign we:

  1. Identify the best angle to promote the book
  2. Write an engaging book release
  3. Draw up an extensive media list
  4. Pitch to the target media
  5. Liaise with journalists to set up interviews and extracts, reviews and reader offers
  6. Follow up any review copy requests within the duration of the campaign
  7. Compile a full report at the end of the campaign including handover of ongoing media interest

DIY PR Pack

Cost: £450

In this DIY campaign, we:

  1. Write your press release
  2. Send you the release along with a list of at least 20 named media contacts in regional & national media
  3. Provide advice to help you send your release and follow up
  4. Budget PR Boost

Cost: £750

In this 2 week campaign we:

  1. Write press Release with 1 round of amends
  2. Send to your target media (at least 50 media outlets)
  3. Work with you to create a list of suggested article titles for by-lined articles
  4. Pitch the release to the media
  5. Pitch your suggested by-lined articles to the media
  6. Compile list of review copies, by-lined article requests, interviews
  7. At the end of the two weeks, we will pass on the details of the journalists who have requested review copies/interviews and articles so you can submit and follow up

 

Reviews

Must have books this month: Get your pitch down with The Pocket Pitching Bible. Irish Tatler

A wealth of new insights and ideas, Change Magic represents a different approach so that you can take away your own unique interpretations and apply them into the real world of organisational change.

Peter Harty, MD, Innervision Performance Coaching

I thoroughly enjoyed the ups and downs of Trudie and Lloyd's heartwarming battle to become parents. I would recommend reading this book.

K Lawrence

There are few books that help you maximize your company's resources to the fullest. Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization. The chapter on modelling gives you specific techniques for replicating high performance, while learning about "metaprograms" will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

Paul Boross' Pitching Bible is a must for entrepreneurs. Crammed full of useful tactics to maximise communication and the psychology involved in the successful pitch, it's a confidence booster and an entertaining read too.

Trish Gant

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

A skillful mix of psychology, art, method and sheer experience to help win any pitch.

Dr Ayan Panja, Presenter of BBC TV's The Health Show and Street Doctor

As a ghostwriter focusing on writing books that my clients use to promote their service businesses, I highly recommend working with Christopher Greenaway at CGW Publishing, who understands how to effectively promote business books better than most; for example, a recent client, published by CGW, found his book at the top of Amazon.com UK's most recommended list.

Martin Smith, Professional Writer

CGW Publishing have been professional and thorough, delivering a quality product quickly and efficiently. They saved us months of work in understanding the many mysteries around getting a book ready for print, going above and beyond in the graphics work, proofing editing and both text and eBook formatting. We remain very grateful to them for all their hard work.

Ronna Smithrim & Christopher Oliphant, authors of Accepting the Radical

Paul Boross, the business world’s Derren Brown. Daily Telegraph