We choose new titles very carefully based on three criteria:
- Quality of writing
- Fit with our business portfolio
- Credibility and profile of the author
What we will consider is manuscripts from expert business authors with an established reputation and social media profile.
Therefore, if you don't have a busy LinkedIn profile, we're going to struggle to market your book, because business books sell almost entirely on the reputation and visibility of the author. When someone reads your book, they are having a personal conversation with you. The main ways that you will sell business books are through personal appearances at conferences and networking events, social media and, most importantly, your own mailing list which you are using to establish your professional reputation. These are the activities which you will be using to grow your service business, and your book will be one of your most important tools in achieving that.
We have more than 20 years experience in using books and other intellectual property products to drive service business growth, and this is the value that we bring to you as an author.
Only send information and samples by email, don't post anything as that's just plain inconvenient for both of us.