Your corporate guide to writing customer-generating marketing communications.
There are no shortage of books and websites offering guidance for aspiring copywriters and seasoned marketing professionals wanting to broaden their skills. The trouble is, many of these books and websites are either too generalised or too superficial to provide the kind of practical assistance the reader is looking for.
In Copywriting for Marketing Communications, copywriting expert Ashley Hastings takes a different approach.
After more than 20 years writing marketing communications for organisations ranging from local businesses to global corporates, Ashley has captured thought processes expert copywriters follow as they turn a blank page into precision-targeted copy, and present it in a way that is clear, comprehensive and enjoyable to read.
For example, rather than just saying ‘sales letters should have an eye-catching headline’, Copywriting for Marketing Communications explains how you actually come up with an eye-catching headline.
Each chapter is a marketing master-class – crammed with tips, strategies and clear demonstrations of what works, all described in simple, engaging language.
The number of people wanting to develop these skills is huge, as evidenced by the hundreds, if not thousands, of copywriting and marcomms courses available across the country. Depending on individual circumstances, Copywriting for Marketing Communications can be a student textbook, a handy DIY manual or an authoritative reference. It is an essential guide for existing copywriters, absolute beginners, people who write copy as part of a wider role and managers responsible for reviewing the work of their marketing team.
With Copywriting for Marketing Communications, at last, there is a definitive handbook for anyone wishing to create expertly crafted marketing communications.
Create successful content for:
- Business cards
- Press releases
- Product descriptions
- Sales letters